Privacy and companies

Companies need data to fulfill their business models

• Financial, marketing, transactional

• Metadata

Frequently, privacy is compromised for providing the product

• If you are not paying, you are the product (your data also)

• If you are paying, you may also be the product

• Insuficient controls may enable data leakage

Awareness of privacy violation may cause damage

• Impact brand and user perception

• Legal impact